Statewide Digital Communications Outreach
Our Mission
The California Department of Social Services (CDSS) outreach team aims to serve and empower program recipients of public social services and benefit programs, by providing up-to-date, critical information and resources in an accessible manner.
(Chapter 15, Statutes of 2021) provided CDSS the authority to notify clients of potential eligibility for other benefits and services not administered by CDSS.
CDSS program recipients are automatically opted in to receive outreach message notifications regarding program benefits and service resources. The CDSS outreach team sends notifications for all campaign outreach via SMS/text messages, email, and recorded voice messages, among other methods as required by the campaign plan.
Overview
The CDSS outreach team collaborates with diverse partnerships, including clients, advocacy groups, and county workers and their representatives, to ensure that messages are accessible and informative.
Vision: The 4 C’s
- Coordinate and identify partnerships to bolster the access of available services to each county’s local communities and partners.
- Cultivate reliability, trust, and transparency between CDSS Outreach and program recipients.
- Create access to additional benefits and services and reduce barriers for program recipients and their families.
- Collaborate and foster relationships to strengthen partnerships and improve community engagement and provide access to services.
Outreach Principles
- CDSS is committed to providing updates in various languages in order to meet client needs.
- CDSS shares messages via different modes in order to meet the needs of diverse adult learners.
- CDSS creates resources to help support clients in navigating calls-to-action, such as webpages and social media campaigns for each outreach effort.
The CDSS messages clients via text, email and recorded voice messages.
The CDSS posts information via our multiple social media channels including but not limited to: Facebook, Instagram, and X.
In collaboration with contracted partners, CDSS outreach may conduct promotional campaigns for TV, radio, and other channels to inform the public about available resources to support program recipients and their families.