California SNAC: COVID Response Nutrition Communications Campaign Toolkit

CalFresh Healthy Living SNAC Text Logo

You have the connections. We have the materials.

Together, we can connect families to the support they need.

Thanks for your amazing work and willingness to partner with us in this effort!

A broad coalition of the state’s leading nutrition organizations, known as the State Nutrition Action Council (SNAC), has developed a templated messaging campaign to help Californians access food and nutrition programs and resources to stretch their food dollars and eat right when money is tight.

Why This Campaign?

Even with a vaccine, the COVID pandemic continues to affect families around the state, many of whom have no idea how to reach out for help or what programs are available to help them stretch their food dollars. Your support has helped many of them through the darkest days of the pandemic, but for other struggling families, the road to help is not clear.

Given the trust you have built-in your community, we hope you can continue to guide and support these families by passing along the messages contained in this toolkit about available food and nutrition programs.

What’s in the Toolkit?

These promotional tools were designed to complement the work that you are already doing in guiding individuals to appropriate programs and opportunities in your community. In this toolkit, you’ll find social media posts, flyers, and testimonials, all designed to be co-branded, customized, and ultimately plugged into your existing communication channels. The materials are fully templated and require only your agency logo and contact information to be added by our team.

What Assistance is Available?

SNAC’s communications team has been retained to provide complementary technical assistance in tailoring these tools to your organization’s needs. Simply complete the customization request form and submit your file(s) or copy to their team. You’re encouraged to personalize all messages by providing your logo, local photos, testimonials, and program information.

PDF file to webinar presentation: California State Nutrition Action Council: COVID-19 Response Nutrition Communications Campaign Webinar | May 6, 2021

Questions? Please email us at CaliforniaSNAC@dss.ca.gov.

SOCIAL MEDIA POSTS

Before you get started, these social media tips are provided to help you understand how to maximize content for the individual social media platforms.

Platforms Tips
Facebook
  • Best traffic: 1:00 – 4:00 p.m.
  • Status updates with web links, images, text, video
  • Generate “groups’ and engage members
Instagram
  • Doesn’t support direct sharing of links
  • Good for teens and young adults
  • Instagram guide: https://bit.ly/3eC7Uxa
Twitter
  • Best traffic: Monday-Thursday, from 9:00 a.m. – 3:00 p.m.
  • Send messages under 280 characters
  • Supports web links, retweets, hashtags
  • Share reminders and quick tips
  • Twitter guide: https://bit.ly/2JEGxRy

Facebook Posts

Landuage / ID # Intro Text Post (Click on an image to see full size)
English 1A Trust us, you’re not the only one struggling this year. Find out how we can help. #ERWMT Post images can be found here in the toolkit.
English 1B Trust us, you’re not the only one struggling this year. Find out how we can help. #ERWMT Post images can be found here in the toolkit.
Spanish 1C Tenga por seguro que usted no es el único que está teniendo dificultades este año. Aprenda cómo le podemos ayudar. #ERWMT Post images can be found here in the toolkit.
Traditional Chinese 1D 您絕非唯一遭受到疫情影響的人,相信我們可以幫到您 #ERWMT Post images can be found here in the toolkit.
Vietnamese 1E Hãy tin tôi, bạn không phải người duy nhất gặp khó khăn trong năm nay. Hãy tìm hiểu cách thức trợ giúp của chúng tôi. #ERWMT Post images can be found here in the toolkit.

Specific Action Facebook Posts

Landuage / ID # Intro Text Post (Click on an image to see full size)
English 7A A little advance planning makes for a lot of food budget savings. #ERWMT
Shop sales. Check store circulars and go online to look for coupons, sales, and store specials before you shop. #ERWMT
Post images can be found here in the toolkit.
Spanish 7B Si planea por anticipado, podrá ahorrar bastante en sus compras de alimentos. #ERWMT
Aproveche las ofertas. Revise los folletos de las tiendas y busque cupones, rebajas y ofertas especiales en la Internet antes de ir de compras. #ERWMT
Post images can be found here in the toolkit.
Traditional Chinese 7C 提前計劃可以節省很多食品預算 #ERWMT
在購物前,查閱商店折扣消息或上網找優惠券、打折和特價商品 #ERWMT
Post images can be found here in the toolkit.
Vietnamese 7D Lập kế hoạch trước một chút sẽ giúp tiết kiệm được nhiều ngân sách thực phẩm. #ERWMT
Mua hàng giảm giá. Xem thông báo của cửa hàng và lên mạng tìm phiếu giảm giá, đợt hạ giá và các ngày đặc biệt của cửa hàng trước khi mua sắm. #ERWMT
Post images can be found here in the toolkit.

Instagram Posts

Landuage / ID # Intro Text Post (Click on an image to see full size)
English 2A Don’t just take our word for it. People in your community have benefited from new, easy-to-access food programs. #ERWMT Post images can be found here in the toolkit.
English 2B Don’t just take our word for it. People in your community have benefited from new, easy-to-access food programs. #ERWMT Post images can be found here in the toolkit.
Spanish 2C No confíe solamente en nuestra palabra. Personas de su comunidad se han beneficiado de los nuevos programas de alimentos de fácil acceso. #ERWMT Post images can be found here in the toolkit.
Traditional Chinese 2D 我們並非空口說白話,您所居的社區已有人從此全新又簡易的食物援助計劃中得到受益 #ERWMT Post images can be found here in the toolkit.
Vietnamese 2E Đừng chỉ nghe rồi để đó. Đã có người thật việc thật trong cộng đồng hưởng lợi từ các chương trình thực phẩm mới, dễ tiếp cận. #ERWMT Post images can be found here in the toolkit.

Specific Action Instagram Posts

Landuage / ID # Intro Text Post (Click on an image to see full size)
English 6A Make the most of your food budget with these simple shopping tips and tricks. #ERWMT Post images can be found here in the toolkit.
Spanish 6B Aproveche al máximo su presupuesto de alimentos con estos sencillos consejos cuando vaya de compras. #ERWMT Post images can be found here in the toolkit.
Traditional Chinese 6C 利用簡單的購物技巧和竅門,充分發揮您的食物預算 #ERWMT Post images can be found here in the toolkit.
Vietnamese 6D Tận dụng tối đa ngân sách thực phẩm với các bí quyết và mẹo mua sắm đơn giản này. #ERWMT Post images can be found here in the toolkit.

Twitter Posts

Landuage / ID # Intro Text Post (Click on an image to see full size)
English 3A Ask us about nutrition programs to keep you and your family nourished. #ERWMT Post images can be found here in the toolkit.
English 3B Ask us about nutrition programs to keep you and your family nourished. #ERWMT Post images can be found here in the toolkit.
Spanish 3C Pregunte por los programas de nutrición para que usted y su familia se mantengan sanos. #ERWMT Post images can be found here in the toolkit.
Traditional Chinese 3D 您的健康我來顧,洽詢我們有關營養協助計劃 #ERWMT Post images can be found here in the toolkit.
Vietnamese 3E Hỏi đáp về các chương trình dinh dưỡng để giúp bạn và gia đình được khỏe mạnh. #ERWMT Post images can be found here in the toolkit.

Specific Action Twitter Posts

Landuage / ID # Intro Text Post (Click on an image to see full size)
English 4A Fresh produce, matched dollar for dollar. #ERWMT Post images can be found here in the toolkit.
Spanish 4B Productos frescos, igualados dólar por dólar. #ERWMT Post images can be found here in the toolkit.
Traditional Chinese 4C 物美價廉又新鮮的農產品 #ERWMT Post images can be found here in the toolkit.
Vietnamese 4D Sản phẩm tươi ngon, đáng đồng tiền bát gạo. #ERWMT Post images can be found here in the toolkit.

Additional Specific Action Twitter Posts

Landuage / ID # Intro Text Post (Click on an image to see full size)
English 5B Just because money’s tight, doesn’t mean you can’t eat right. #ERWMT Post images can be found here in the toolkit.
Spanish 4B Aún si el dinero es poco, eso no significa que usted no pueda alimentarse bien. #ERWMT Post images can be found here in the toolkit.
Traditional Chinese 5C 口袋僅不代表您要吃得糟 #ERWMT Post images can be found here in the toolkit.
Vietnamese 5D Tài chính eo hẹp không có nghĩa là bạn không được ăn ngon. #ERWMT Post images can be found here in the toolkit.

Click or tap to submit a request for files and technical assistance: Social Media Customization Request Form


FLYERS

Landuage / ID # Flyer
English 8A Thumbnail image of Flyer English 8A
English 8B Thumbnail image of Flyer English 8B
Spanish 8C Thumbnail image of Flyer English 8C
Traditional Chinese 8D Thumbnail image of Flyer English 8D
Vietnamese 8E Thumbnail image of Flyer English 8E

Click or tap to submit a request for files and technical assistance: Social Media Customization Request Form


SAMPLE TESTIMONIALS

Sample 1 – Latina woman caring for elderly parents


Latina woman leaning on a wall smiling

"I did everything right for my family. I could always cover our groceries and rent, but that all fell apart when COVID hit. I found myself suddenly unemployed, caring for my elderly parents, and struggling to make ends meet.

I never considered government assistance before and certainly didn’t want to take away from people who needed it more, but the pandemic has changed everything. Thankfully, new support programs and CalFresh helped us get through these tough times and eat right when money’s tight.

Since all of this is new to me, I really appreciate the support of local programs in pointing us in the right direction. They told us about CalFresh, and I was surprised to see just how easy the signup process was. GetCalFresh.org helped me help my family through difficult times. They can help you too.”

Sample 2 – Middle-aged African American father recently unemployed


Close up face shot of African American father

"I’m a proud father — I’ve always been able to support my family, but this year it all fell apart. When the pandemic hit, I lost my job and now we’re struggling to put food on the table. For the first time, I just couldn’t do it alone.

Fortunately, my church helped point me in the right direction and showed me how easy it was to sign up for CalFresh benefits and learn how to eat right when money’s tight. They provided food assistance and a real human connection.

There’s no shame in accepting help — in these times we all have to step up to help each other out. If you’re struggling this year, remember, you’re not alone. Don’t hesitate to ask for help.”


CAMPAIGN EVALUATION TRACKING LOG

Instructions

Purpose:

The purpose of completing the SNAC COVID Response Nutrition Campaign Tracking Log is to monitor your agency’s use of the SNAC COVID Response Nutrition Campaign materials and your agency’s remote and digital efforts of the campaign from May through August. Remote and digital efforts include the distribution of materials through email, direct mail, text messages, online chat messages, and newsletters to the communities you serve. Remote and digital efforts also include social media posts on Facebook, Instagram, and Twitter.

What to Report:

Remote and Digital Campaign Material Distribution (Table 1): Table 1 tracks the campaign materials that you distribute through email, direct mail, text messages, online chat messages, and newsletters; the date on which you distributed these materials; the number of people to which the campaign materials were distributed; the type(s) of campaign materials you distributed (flyer, testimonial, SNAC information & resources); and in which language(s) the materials were distributed.

Social Media Campaign Messaging Posts (Table 2): Table 2 tracks your agency’s social media activity using campaign messaging. Table 2 tracks ­(New Food Programs, Maximize CalFresh Dollars, Farmers Markets & Market Match, Save When You Shop, Stretch Your Food Budget); and in which language(s) the message(s) were posted.

Name and Agency / Organization Name should be completed at the top of each table page.

Estimated # of social media account followers should be shared at the bottom of Table 2 tracking log page.

How to Submit:

Please submit your tracking logs by September 15, 2021, to the Online SNAC COVID Response Nutrition Campaign Tracker at this link: https://www.surveymonkey.com/r/COVRESP.

Email questions about the tracking log to: CaliforniaSNAC@dss.ca.gov

Click or tap to download the Tracking Logs (PDF): Table 1 | Table 2


CALIFORNIA STATE NUTRITION ACTION COUNCIL — Advancing Californians’ Lifelong Nutrition and Health

What is SNAC? SNAC is a state-level collaborative with active representation from all state agencies and nonprofits that implement United States Department of Agriculture food and nutrition programs. Together, the SNAC partnering organizations reach underserved people throughout their life span, from pregnancy through older adulthood. SNAC agencies manage statewide networks that provide nutrition education, physical activity programs, and community-level changes that reduce chronic disease and increase the quality of life.

A list of SNAC food and nutrition resources can be passed onto your agency constituents to connect them to various support programs.

SNAC Food and Nutrition Resources:

  • California Department of Social Services: Responsible for the oversight and administration of programs serving California’s most vulnerable residents, including CalFresh, Emergency Food Assistance, and Pandemic Electronic Benefits Transfer, as well as cash assistance and other services. Visit cdss.ca.gov/inforesources/calfresh.
  • California Catholic Charities: Coordinates a dozen regional branches that provide benefit enrollment assistance and operate local food pantries, among other social services. Visit catholiccharitiesca.org.
  • California Department of Aging: Oversees the local Area Agencies on Aging that coordinate a variety of services for older adults, including group meals, home-delivered meals, nutrition education, nutrition risk screening, and nutrition counseling. Visit aging.ca.gov/Programs_and_Services/Food_and_Nutrition.
  • California Department of Education: Supports and protects access to nutritious meals for children by managing Child Nutrition Programs offering nearly six million nutritious meals at over 34,000 locations daily. Visit cde.ca.gov/ls/nu.
  • California Department of Food and Agriculture: Manages the Office of Farm to Fork, which connects school districts and community members directly with California’s farmers and ranchers and provides information and other resources. Visit cdfa.ca.gov.
  • California Department of Public Health – Nutrition Education Obesity Prevention: Promotes healthy eating, physical activity, and food security with an emphasis on communities with the greatest health disparities. Visit cdph.ca.gov/Programs/CCDPHP/DCDIC/NEOPB.
  • California Department of Public Health – Women, Infants, and Children: Offers food and nutrition assistance for pregnant women and mothers with young children. Visit ca.gov/Programs/CFH/DWICSN.
  • Leah’s Pantry: Offers programs and products designed to ensure all people have access to healthy food and feel competent preparing easy, nutritious meals for themselves and their families, using a lens of trauma and resilience. Visit leahspantry.org.
  • Public Health Institute (PHI): Hosts programs that improve health, equity, and wellness by discovering new research, strengthening key partnerships and programs, and advancing sound public health policies. PHI’s Center for Wellness and Nutrition partners with state agencies to manage nutrition, physical activity, obesity prevention, and chronic disease prevention projects. Visit centerforwellnessandnutrition.org.
  • University of California, Davis, Center for Healthcare Policy and Research: Conducts interdisciplinary and collaborative research to improve health outcomes and services, educate the next generation of health services researchers, and assist policymakers in formulating effective health policies. Visit ucdavis.edu/chpr.
  • United States Department of Agriculture: Oversees many government nutrition and agriculture programs, including the Supplemental Nutrition Assistance Program (SNAP). SNAP provides nutrition benefits to supplement the food budget of needy families so they can purchase healthy food and move towards self-sufficiency. Visit fns.usda.gov.
  • University of California Davis, CalFresh Healthy Living: Inspires and empowers under-served Californians to improve their health by promoting awareness, education, and community change through diverse partnerships, resulting in healthy eating and active living. Visit ucdavis.edu.
  • University of California, Division of Agriculture and Natural Resources: Connects the power of the University of California research in agriculture, natural resources, nutrition, and youth development with local communities to improve the lives of all Californians. Visit ucanr.edu.

California’s CalFresh Healthy Living, with funding from the United States Department of Agriculture’s Supplemental Nutrition Assistance Program – USDA SNAP, produced this material. These institutions are equal opportunity providers and employers. For important nutrition information, visit www.CalFreshHealthyLiving.org.