CalFresh Fruit & Vegetable EBT Pilot Project
AB 1811, Chapter 35, (2018), added Welfare and Institutions Code 10072.3 and created the California Fruit and Vegetable EBT Pilot Project. The goal of the pilot project was to develop and refine a scalable model for increasing the purchase and consumption of fresh fruits and vegetables by delivering supplemental benefits to CalFresh recipients in a way that could be easily adopted by USDA FNS (Food and Nutrition Service) authorized retailers of various types, sizes, and locations in the future. The California Department of Social Services EBT, in partnership with CalFresh, the Office of Technology and Solutions Integration (OSI), and the California Department of Food & Agriculture (CDFA) awarded three grants to non-profit organizations to meet this goal.
CalFresh Fruit & Vegetable EBT Pilot Project Relaunch
CDSS is pleased to announce that the California Fruit and Vegetable EBT Pilot Project will resume for a limited time in Fall 2024. We encourage participants and stakeholders to regularly check this webpage for updates and important information about the pilot’s relaunch.
Frequently Asked Questions:
What is happening? The CF&V Pilot is ending on April 14th, 2024. CF&V incentives will not be issued after April 14th.
What does that mean? What is changing? If you buy fruits and vegetables at a participating grocery store with your CalFresh dollars, you won’t receive any incentive dollars for that purchase after April 14th. You can still use CalFresh benefits like you did before the pilot started.
Why did the program end? The CF&V Pilot was a limited term pilot project. The money to run the pilot program has run out faster than expected.
What happens to the incentive dollars I earn before April 14th?Any dollars you earn will stay in your account until you spend them. They will stay in your account as long as your regular CalFresh benefits are active.
Does the incentive money I earn or I earned get taken back? No, any money you earn or earned before April 14th will stay on your EBT card until you spend it. The dollars you earned will stay in your account as long your regular CalFresh benefits are active.
Participating Retailers and Farmers Markets:
Pilot Grantee
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Grocery Partner
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Participating County
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Fullwell
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Arteaga’s Food Center
- 204 Willow St, San Jose, CA 95110
- 6906 Auto mall Pkwy, Gilroy, CA 95020
- 1003 Lincoln Ave, San Jose, CA 95125
- 2620 Alum Rock Ave, San Jose, CA 95116
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Santa Clara
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Fullwell
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Santa Fe Foods
- 860 White Rd, San Jose, CA 95127
- 7356 Thornton Ave, Newark, CA 94560
- 1017 N Main St, Salinas, CA 93906
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Santa Clara Alameda Monterey
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Fullwell
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Harvest Market
- 171 Boatyard Dr, Fort Bragg, CA 95437
- 10501 Lansing St, Mendocino, CA 95460
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Mendocino
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Ecology Center
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Sustainable Economic Enterprises of Los Angeles (SEE-LA)
- 3650 Martin Luther King Blvd Los Angeles, CA 90008
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Los Angeles
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Altman Clinical and Translational Research Institute at the UCSD
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Mothers Nutritional Center
All 80 locations
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Los Angeles Orange County Riverside San Bernardino San Diego
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The following farmers markets have rescinded participation in the CF&V Pilot:
Project Sponsor/ Grantee
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Farmers Market
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Participating County
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Ecology Center
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City of Rialto
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San Bernardino
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Ecology Center
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Agricultural Institute of Marin
- Grand Lake Farmers’ Market, Oakland, CA 94610
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Alameda
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Ecology Center
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Alchemist Community Development Corporation-
- Country Club Plaza, Sacramento, CA 95825
- Sunrise Station,
Rancho Cordova, CA 95670
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Sacramento
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Ecology Center
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Hunger Action Los Angeles
- Adams-Vermont Farmers’ Market, Los Angeles, CA 90018
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Los Angeles
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Ecology Center
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Napa Farmers' Market
- Downtown Napa Farmers’ Market, Napa, CA 94559
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Napa
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