CalFresh Fruit & Vegetable EBT Pilot Project

AB 1811, Chapter 35, (2018), added Welfare and Institutions Code 10072.3 and created the California Fruit and Vegetable EBT Pilot Project. The goal of the pilot project was to develop and refine a scalable model for increasing the purchase and consumption of fresh fruits and vegetables by delivering supplemental benefits to CalFresh recipients in a way that could be easily adopted by USDA FNS (Food and Nutrition Service) authorized retailers of various types, sizes, and locations in the future. The California Department of Social Services EBT, in partnership with CalFresh, the Office of Technology and Solutions Integration (OSI), and the California Department of Food & Agriculture (CDFA) awarded three grants to non-profit organizations to meet this goal.

CalFresh Fruit and Vegetable EBT Pilot Project (CF&V) Update

The CalFresh Fruit and Vegetable EBT Pilot Project (CF&V) is anticipated to end on January 31, 2025. CF&V incentives will no longer be available after the final end date. Please note some participating farmers’ markets and grocery stores may exit the pilot before this date.

Participating Retailers and Farmers Markets:

Pilot Grantee 

Grocery Partner 

Participating County 

Fullwell 

Arteaga’s Food Center 

  • 204 Willow St, San Jose, CA 95110 
  • 6906 Auto mall Pkwy, Gilroy, CA 95020 
  • 1003 Lincoln Ave, San Jose, CA 95125 
  • 2620 Alum Rock Ave, San Jose, CA 95116 

Santa Clara 

Fullwell 

Santa Fe Foods 

  • 860 White Rd, San Jose, CA 95127 
  • 7356 Thornton Ave, Newark, CA 94560 
  • 1017 N Main St, Salinas, CA 93906 

Santa Clara
Alameda
Monterey 

Fullwell 

Harvest Market 

  • 171 Boatyard Dr, Fort Bragg, CA 95437 
  • 10501 Lansing St, Mendocino, CA 95460 

 Mendocino 

Ecology Center 

Sustainable Economic Enterprises of Los Angeles (SEE-LA) 

  • Crenshaw Farmers' Market
    5730 Crenshaw Blvd., Los Angeles, CA 90043

Los Angeles 

Altman Clinical and Translational Research Institute at the UCSD 

Mothers Nutritional Center 

All 83 locations 

Los Angeles
Orange County
Riverside 
San Bernardino
San Diego 

Frequently Asked Questions:

What is happening?
The CF&V Pilot is ending soon. CF&V incentives will not be issued after the anticipated end date of January 31,2025
What does that mean? What is changing?
If you buy fruits and vegetables at a participating grocery store with your CalFresh dollars, you won’t receive any incentive dollars for that purchase after the end date, you can still use CalFresh benefits as you did before the pilot started.
Why did the program end?
The CF&V Pilot was a limited-term project. The funding to run the pilot has ended sooner than expected.
What happens to the incentive dollars I earn before the program ends?
Any dollars you earn will stay in your account until you spend them. They will stay in your account as long as your regular CalFresh benefits are active.
Will the incentive money I earned be taken back?
No, any money you earned before the end date, will stay on your EBT card until you spend it. The dollars will stay in your account as long as your regular CalFresh benefits are active.

Contact Us

CDSS EBT Automation & Client Initiatives Bureau
744 P Street MS 8-5-45
Sacramento, CA 95814
(916) 654-2125
1-800-344-TIPS
CDSSEBT@dss.ca.gov