CalFresh Fruit & Vegetable EBT Pilot Project

AB 1811, Chapter 35, (2018), added Welfare and Institutions Code 10072.3 and created the California Fruit and Vegetable EBT Pilot Project. The goal of the pilot project was to develop and refine a scalable model for increasing the purchase and consumption of fresh fruits and vegetables by delivering supplemental benefits to CalFresh recipients in a way that could be easily adopted by USDA FNS (Food and Nutrition Service) authorized retailers of various types, sizes, and locations in the future. The California Department of Social Services EBT, in partnership with CalFresh, the Office of Technology and Solutions Integration (OSI), and the California Department of Food & Agriculture (CDFA) awarded three grants to non-profit organizations to meet this goal.

CalFresh Fruit & Vegetable EBT Pilot Project Relaunch

CDSS is pleased to announce that the California Fruit and Vegetable EBT Pilot Project will resume for a limited time in Fall 2024. We encourage participants and stakeholders to regularly check this webpage for updates and important information about the pilot’s relaunch.

Frequently Asked Questions:

What is happening? The CF&V Pilot is ending on April 14th, 2024. CF&V incentives will not be issued after April 14th.

What does that mean?  What is changing? If you buy fruits and vegetables at a participating grocery store with your CalFresh dollars, you won’t receive any incentive dollars for that purchase after April 14th. You can still use CalFresh benefits like you did before the pilot started.

Why did the program end? The CF&V Pilot was a limited term pilot project. The money to run the pilot program has run out faster than expected.

What happens to the incentive dollars I earn before April 14th?Any dollars you earn will stay in your account until you spend them.  They will stay in your account as long as your regular CalFresh benefits are active.

Does the incentive money I earn or I earned get taken back? No, any money you earn or earned before April 14th will stay on your EBT card until you spend it. The dollars you earned will stay in your account as long your regular CalFresh benefits are active.

Participating Retailers and Farmers Markets:

Pilot Grantee 

Grocery Partner 

Participating County 

Fullwell 

Arteaga’s Food Center 

  • 204 Willow St, San Jose, CA 95110 
  • 6906 Auto mall Pkwy, Gilroy, CA 95020 
  • 1003 Lincoln Ave, San Jose, CA 95125  
  • 2620 Alum Rock Ave, San Jose, CA 95116 

Santa Clara 

Fullwell 

Santa Fe Foods 

  • 860 White Rd, San Jose, CA 95127 
  • 7356 Thornton Ave, Newark, CA 94560 
  • 1017 N Main St, Salinas, CA 93906 

Santa Clara
Alameda
Monterey 

Fullwell 

Harvest Market 

  • 171 Boatyard Dr, Fort Bragg, CA 95437 
  • 10501 Lansing St, Mendocino, CA 95460 

 Mendocino 

Ecology Center 

Sustainable Economic Enterprises of Los Angeles (SEE-LA) 

  • 3650 Martin Luther King Blvd Los Angeles, CA 90008 

Los Angeles 

Altman Clinical and Translational Research Institute at the UCSD 

Mothers Nutritional Center 

All 80 locations 

Los Angeles
Orange County
Riverside 
San Bernardino
San Diego 

The following farmers markets have rescinded participation in the CF&V Pilot:

Project Sponsor/ Grantee

Farmers Market

Participating County

Ecology Center

City of Rialto 

  • Rialto Farmers’ Market 

San Bernardino 

Ecology Center

Agricultural Institute of Marin 

  • Grand Lake Farmers’ Market, Oakland, CA 94610 

Alameda 

Ecology Center

Alchemist Community Development Corporation- 

  • Country Club Plaza, Sacramento, CA 95825 
  • Sunrise Station, 

Rancho Cordova, CA 95670 

Sacramento 

Ecology Center

Hunger Action Los Angeles 

  • Adams-Vermont Farmers’ Market, Los Angeles, CA 90018 

Los Angeles 

Ecology Center

Napa Farmers' Market 

  • Downtown Napa Farmers’ Market, Napa, CA 94559 

Napa 

Contact Us

CDSS EBT Automation & Client Initiatives Bureau
744 P Street MS 8-5-45
Sacramento, CA 95814
(916) 654-2125
1-800-344-TIPS
CDSSEBT@dss.ca.gov

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